I would recommend this training for marketing Managers and those people who still believe in traditional marketing Rachael Bitutu, Nation Media Group The professor was so insightful. His language entertaing. Extremely knowledgeable and up to date Cheryl DeSouza – Pedersen, Air Kenya Express I would recommend the Marketing Society of Kenya to train for this Chris Cheriyot, ABC Bank Communication VSAT Field Engineering Fibre Optics Installer Information Management Knowledge Management Records Management eMarketing Geographic Information Systems Security IT Security Computer Forensics Ethical Hacking Wireless Security Enterprise Systems Enterprise Resource Planning Linux Administration

eMarketing: A comprehensive course on developing and implementing an online marketing strategy

There is no doubt that the Internet is playing an increasingly important role in business. Virtual commerce is an inevitable technological trend that sweeps today’s industries and includes such applications as electronic commerce, internet marketing, networking, as well as demographic and product research.

The biggest mistake a company can make is to underestimate the impact that the Internet will have on its strategies, organisation, job policies, marketing strategy and operations. Although some businesses are applying the tools of technology to prepare for the knowledge age, too many are still charting a path to the future guided by the images in their rear view mirrors. Businesses will have to get beyond the misleading leading edge to prepare for the world of the new customer of the cyber era. The strategy for the cyber era should be inclusive, inventive, inquisitive, and iconoclastic. The course will bring information and communcation managers to speed with this very powerful process.

The course is designed to enable participants face the uncertain yet exciting prospects that accompany the Internet paradigm shift. It will provide you with the knowledge and competencies to develop an e-marketing, or more specific, an internet marketing strategy. Therefore an in-depth study will be made of e-marketing, inter alia covering aspects such as market research, competitive intelligence, advertising, branding and promotion.

Course Objectives:
The objective of the course is to enable the participant to:

• Design marketing plans and strategies for the digital media,
• To design and deliver products and services for e-commerce distribution channels, and
• To integrate e-commerce strategies into existing marketing activities,
• As a result enhance customer satisfaction and profit.

The course builds on existing knowledge and theories of business and marketing, and will prepare participants to deal with the challenges faced by management in using Electronic Commerce for strategic advantage, the establishment of new Electronic Commerce organisations or the integration with traditional organisations.

Who should attend?

The course is designed to appeal to:

• Marketing professionals and managers
• Business managers
• Bossiness development professionals
• Product channel Managers
• Product managers

By the end of the course participants will be able to:

• Understand the framework and technological background of e-marketing.
• Design marketing plans and strategies for the digital media.
• Use appropriate business research methods to evaluate market opportunities.
• Use the Internet to understand customers and markets.
• Design processes to deliver products and services in cyberspace.
• Integrate e-commerce solutions into traditional marketing activities.